Privacy Policy

We collect information that you voluntarily provide when you interact with us, including:

• Name, email address, and contact information when you create an account, make a purchase, or sign up for our newsletter;
• Billing and payment information (processed through our third-party payment processor; we do not store full credit card numbers);
• Information about your dog, including breed, age, behavioral history, health conditions, and living environment, provided during consultations or intake forms;
• Communications you send to us, including emails, messages through our platform, and session notes;
• Survey responses, quiz results, and feedback you provide; and
• Any other information you choose to share with us in the course of using the Services.

When you visit the Website, we may automatically collect certain information, including:

• Device information (browser type, operating system, device type);
• IP address and approximate geographic location;
• Pages viewed, links clicked, and time spent on the Website;
• Referring website or source that directed you to our Website; and
• Cookies and similar tracking technologies (see Section 5 below).

We may receive information about you from third-party services that you use in connection with the Website, such as our platform provider (Kajabi), payment processors, and email service providers. This information is used solely in connection with providing the Services.

We use the information we collect for the following purposes:

• To provide, deliver, and improve the Services you have purchased or requested;
• To process payments and manage your account;
• To communicate with you about your Services, including appointment confirmations, behavior support plans, and service updates;
• To send you newsletters, marketing communications, and promotional content (with your consent, where required by law);
• To personalize your experience and provide relevant content;
• To respond to your questions, comments, or support requests;
• To monitor and analyze usage trends and improve the Website and Services;
• To protect against fraud, unauthorized access, and other security threats;
• To comply with legal obligations and enforce our Terms of Service; and
• To create anonymized, aggregated data for research, educational, or marketing purposes.

We may share your information with trusted third-party service providers who assist us in operating the Website and delivering the Services. These providers include:

• Platform hosting (Kajabi);
• Payment processing;
• Email marketing and communication tools;
• Video conferencing platforms (for virtual consultations);
• Analytics services; and
• Customer support tools.

These service providers are authorized to use your personal information only as necessary to provide their services to us and are contractually obligated to protect your information. We do not control the privacy practices of third-party service providers and encourage you to review their privacy policies.

The Website uses cookies and similar tracking technologies to enhance your browsing experience, analyze Website traffic, and understand how visitors interact with our content. Cookies are small text files stored on your device when you visit the Website.

We use the following types of cookies:

• Essential cookies: Required for the Website to function properly (e.g., login sessions, shopping cart functionality);
• Analytics cookies: Help us understand how visitors use the Website (e.g., Google Analytics); and
• Marketing cookies: Used to deliver relevant content and measure the effectiveness of our communications.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website.

We retain your personal information for as long as is necessary to fulfill the purposes described in this Privacy Policy, to provide the Services, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it. Anonymized data that cannot be used to identify you may be retained indefinitely for analytical and research purposes.

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You acknowledge that you provide your personal information at your own risk.

You may request access to the personal information we hold about you and request corrections to any inaccurate or incomplete information by contacting us at the email address provided below.

You may request the deletion of your personal information, subject to certain exceptions required by law or legitimate business purposes (such as retaining records for tax or legal compliance). We will respond to your request within a reasonable time frame.

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly. Please note that even after opting out, you may still receive transactional or service-related communications.

Some browsers offer a "Do Not Track" (DNT) signal. At this time, the Website does not respond to DNT signals, as there is no industry-standard protocol for DNT compliance.

The Website and Services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.

The Website and Services are operated from the United States. If you are accessing the Website or Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Website or Services, you consent to the transfer of your information to the United States and the processing of your information as described in this Privacy Policy.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As stated above, we do not sell your personal information. To exercise your rights, please contact us at the email address provided below.

If you are located in the European Economic Area (EEA) or the United Kingdom, you may have additional rights under the General Data Protection Regulation (GDPR) or the UK GDPR, including the right to access, rectify, erase, restrict processing, data portability, and the right to object to processing. Our legal basis for processing your information includes your consent, the performance of a contract with you, and our legitimate business interests. To exercise your rights, please contact us at the email address provided below.

The Website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, the Services, or applicable law. Changes will be effective immediately upon posting to the Website with an updated effective date. Your continued use of the Website or Services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at: